PODCAST Toowoomba

Samantha Moir – Warrior Women Tribe

A passion for women to be able to express themselves, has been the driver behind Samantha Moir creating the group, Warrior Women.

Samantha Moir explained what the group, or tribe she created is about.

“So, I’ve really noticed just how powerful it is to have a strong network of supportive, driven cheerleaders around you – and how amazing that is and how successful you can be in your life when you really do move away from all the things that keep you stuck in that head space of like berating yourself – and being isolated with your own thoughts and with your own feelings – and just how much that can free you up when you’ve got like a strong tribe of women around you,” Samantha Moir said in the podcast interview above.

The 730 plus strong group of women discuss topics such as vaccination, motherhood, domestic violence, and being in business.

Further, the network has helped many women succeed in their ventures.

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Read the Samantha Moir Podcast Interview TRANSCRIPT:

McCarthy-Wood: Thank you very much for your company once again, look, we chat with a lot of different people and people that get in and support different parts of the community. Women are very, very important when it comes to our community and the empowerment and we have somebody that is getting right behind them, her name is Samantha Moir. She’s on the line. Samantha, how are you?

Samantha Moir: I’m great. Thank you so much for having me today.

McCarthy-Wood: Yeah, no dramas. Now, first thing I’m going to do is dial Daryl Nicholson in because he’s lined up this interview, you’re also on the line. Daryl, how are you going?

Daryl Nicholson: Ah mate, happy and joyful. I’m doing really good and really looking forward to having a chat with Sam about what she does as Sam the Warrior Woman, so let’s get into it, mate. Sam, welcome along, how are you?

Samantha Moir: I’m great Daryl, so great to chat with you.

Daryl Nicholson: Oh good. Yeah, we’ve caught up just recently outside [inaudible 00:00:50] up at [inaudible 00:00:51] International and we’ve had time to spend together. But tell us a bit [inaudible 00:00:55] what you’ve built, Warrior Women tribe, you’re passionate about women expressing them true selves. And there’s a few other things I want to talk about along the way but talk about how you came about where you are at the moment and what you’re doing.

Samantha Moir: Well look Daryl, I have always been really, really passionate about women, even just on the individual level. We’ve all got sisters and best friends and really coming just from myself. So, I’ve really noticed just how powerful it is to have a strong network of supportive driven cheerleaders around you and how amazing that is and how successful you can be in your life when you really do move away from all the things that keep you stuck in that head space of like berating yourself and being isolated with your own thoughts and with your own feelings and just how much that can free you up when you’ve got like a strong tribe of women around you. And yeah, I’ve created it basically because it was what I felt I needed in the world and if I need it, there’s other women out there who are really searching for it as well.

Daryl Nicholson: That’s brilliant. And Andrew, crow in anytime you like, mate. Sam and I, I’ve been following her for a long, long time and I got on the bus ride of a lifetime with Tim Stokes, we went down to help enterprises in Brisbane and that’s when I met Sam and I was actually their camera man for live stream and Sam’s also passionate about disability as well, and just you throw in any questions you’ve got and see where you want to go with-

McCarthy-Wood: Yes, Samantha, for your group, the tribe that you brought together, what are some of the main things that you’ve got out of it? Because quite often when you give to these things, it’s amazing some of those things that you don’t really expect to come back out of such a venture.

Samantha Moir: I’ve really been humbled and honoured to be able to be surrounded by so many diverse women and just that within itself, being able to hold a space and be part of a space that allows women to just authentically speak without the fear of judgement . I hold a lot of strength in that group for the women not projecting their own issues and just allowing women to talk about where they’re at so they can hold opinions and they can really use that space to vent or to rant or to share or to celebrate. But it’s a space that has really allowed them to be themselves without the attacks or just the detriment to their own expression.
So, it’s been really amazing. I get a lot out of that, being able to really hear women. I feel like empathy is a strength that needs to be, everyone should be leaning into that a lot more and being able to hear so many different women and their stories and the reason why they’re passionate about certain things. And being able to really boil it down to those basics and go, “We’re all just trying to live our best lives. We’re all just trying to do what’s best for our families. We all make our own individual choices and we can support each other for those individual choices and still be really strong in our own and supportive of each other without it being a place for competition.”
So it’s been really great to really see how supportive women are and we’ve tackled and talked about some really big topics from vaccination to motherhood and all the different choices that we’ve made along the way. And when Facebook used to still have the live interview option, we would be sitting there talking about some quite deep topics that most people on the internet will try and stay away from. And the understanding from everybody and being able to hear different opinions from each other and still respect and support each other has really just reiterated to me just how amazing women can be when they’re all just really willing to hear each other and really be there for each other through all the different things that we’re going through in our lives.

McCarthy-Wood: Samantha, how many women have you got involved in your group?

Samantha Moir: I’ve got about 730 women.

McCarthy-Wood: Wow.

Samantha Moir: The majority of those are coming out of the Toowoomba Darling Downs space, but they are people that I’ve met along the way. There’s some from Brisbane and Melbourne and Perth and Sydney. I’ve got a few from overseas that I know. But yeah, the majority are coming out from the Toowoomba Darling Downs region. So, they’re all in different walks of life, but all are kind of coming together to really support each other.

McCarthy-Wood: And having different walks of life and then coming together, what are some of the things as a group that you’ve accomplished that maybe affect the community?

Samantha Moir: I think even just having the title of Warrior Women and where that sits with the women, it gives them that fire and that fierceness to, because they’re supported, whether it’s silently or just in the online space, they’re able to really use that kind of “stereotype” to really lean in and step into going after the things they want, putting their best foot forward, being more confident, really being the warrior woman in their own life, not hanging back on the sidelines and really putting themselves first.
So, being able to see the growth and the constant expansion in how they view themselves and how the more they’re accepting themselves and accepting the group, the more they’re actually going after what they want. So, we’re seeing residually, women starting their own businesses, women being able to just speak about where they’re at more and really talking about their own mental health struggles or anxiety or the pressures that they feel or things that have been going on. They’re really able to step in and use that title of Warrior Women to armour themselves with the confidence to step forward and speak their truth and feel like they’ve got a whole tribe of women behind them. So it just gives them that support, whether it’s in person or online to really go after the things that they want and going after it with that fierce and confident attitude as well.

McCarthy-Wood: And you mentioned that you’ve had some robust conversations where it may be about vaccination or any other sort of issues. As a group, do you generally find that in time and you have that conversation, the group kind of leans on a position or a place where everybody subscribes to that?

Samantha Moir: I think they definitely all have their own opinion, and that’s totally fine. That’s the whole thing of that acceptance is that when we can hear other people’s opinion within that group and still support them and high five them for coming up and speaking about it… Those conversations have been really enlightening to me to see what it’s like when you have women who are really feeling strong in themselves that other people may land, but there’s not a huge divide because it’s more about they’re connecting with the woman who’s sharing the story or sharing their opinion and because they’re open, they’re not feeling defensive about being right or wrong, they’re just open to sharing what they believe and what they’ve seen and where they land on something. Then the other women don’t feel the need to go in there and be combative or looking for conflict because then they can put forward their stuff and that’s ultimately how people learn, is other people being able to share their points of view and experience without it going to that place of it being like, “Who wins the argument?” It’s more about we’re all contributing to the conversation.

McCarthy-Wood: Yeah, because that’s fascinating. It sounds like you would have conversations that are so broad and diverse, like you mentioned vaccination, that would be a fascinating conversation for women that are living and breathing it, that have had different experiences, and then it sounds like you could be having almost within the same conversation talking about launching a business as a woman. I’d like to explore some of those. So, for the vaccination one, how did that go?

Samantha Moir: So I just kind of put a post out while I was in that group going, “Look, I want to talk about this and it’s not to prove to everyone that we can talk about these topics without it being a complete derailment of the sisterhood itself.” So I had a nurse who came in and spoke from her experience and the things that she’s seen and gone through on the grassroots level in her work and seeing the effects that vaccination and non-vaccination has had on children. And then we had someone else who came in on the opposing side who was talking about her choice as to why she hasn’t vaccinated her children. And I interviewed them separately but you wouldn’t have known where I sat in the middle of the conversation, which was really good.
So, they were just really open to sharing and obviously you have to put your disclaimer on there going, “This is not a space for arguments or justifying your own life choices, this is just listening to how people get to where they get to.”

McCarthy-Wood: To get involved.

Samantha Moir: And they all really shared. Yeah. And it was beautiful, then because we had them a day apart, everyone kind of went and sat with it for a little bit. And because there was a person speaking about it, they weren’t vilifying the idea of either for or against, they were listening to the person and their experience and because they were leading with empathy and understanding, they found it a lot easier to hear the information rather than just attacking the idea. So, they really got to sit there and have these really informed conversations and educating themselves, even if it was just understanding how the opposing side to their opinion came to that point. They were able to really put a face to the story rather than it just being a opinion just thrown out there in that cold-

McCarthy-Wood: Yeah. And for you observing this, what was your sense? Where do you think the group got to having heard both sides of the argument and then forming some sort of a view on it?

Samantha Moir: Yeah, they were really amazing because people that probably were too… One of the biggest takeaways that I took from it was people were engaging in the conversation. They were actually talking to each other, where the biggest thing was, “Oh, this is a big topic, Sam, I don’t know if you want to touch it. I don’t want to respond because I feel like I’m going to be attacked or this is just not what we do.” And that was the biggest thing. People were having a conversation about something that they have seen publicly that you just don’t talk about and able to actually sit here each other.
So the takeaway was, for me in watching that and where they sat and how they got to there was just watching people being able to communicate freely, just freely without the fear of offending each other because they sat so strongly in where they were, but they were so supportive of each other that they couldn’t go to that place of attacking them because these people were then engaging in conversations after the fact with each other on a personal level or online amongst themselves and asking like, “How did you get to that? Why do you think that? Can you share that information on how you got to that point?” But they were both sharing it back and forth and it was them being able to engage in that conversation fully with each other without feeling the need to double down on their point feeling under attack to prove who was good, bad, right, or wrong. So it was really amazing

McCarthy-Wood: When it comes to business, are there are enough women in business?

Samantha Moir: I think there’s enough women in business who want to be in business, right? I think that’s the whole thing about choice is that we’re in a really lucky and amazing time that women have the opportunity to go and create businesses if they so choose. There’s no pressure for them to do it either way. So, they can be fully supported in creating businesses, but if that’s not what they… Because I think it’s gone down a road at the moment where entrepreneurship is the new buzz thing. It’s the new trend and a lot of women have gone into that, doing their own kind of business and working to that standard, but it’s not working for them. So I’m kind of like-

McCarthy-Wood: Well you make a really, really interesting point. I’d love you to chat to it. Daryl, I can you’ve got a couple of questions there, but if I can just find out about this just quickly. You mentioned entrepreneurship and quite often just by the sound of it, it sounds quite isolated. It’s a single person going and taking the world on, creating businesses. Are you essentially saying that with tribe you can go step out, become a businessperson, maybe in a sense of being an entrepreneur without the connotations of doing that by yourself? You’ve got a tribe that’s behind you?

Samantha Moir: Absolutely, and with you, not only just for entrepreneurship, but everything that that entails. If you’re following your passion in creating a business around what you love doing and you’re really in that, it is definitely isolating. So having that tribe of women who are supporting you because there’s always going to be an issue of balance for every person, whether they have their own business or they’re working, they’re still going to be balancing out relationships, their own time, time with their children, time with their friends. So, they’re still going to be constantly battling that bliss point of trying to find the balance of being isolated to concentrate and focus and be about their own mission, but also connecting up with the communities around them to really share what they’re about and contributing that way too.
So, when you have people behind you who aren’t telling you what you should or shouldn’t do and just allowing you to do as you feel and do it the way that you feel drawn to do it in whatever context that is, when you’ve got people just supporting you for doing and living your best life, then the isolation doesn’t have to be a problem. And also just the segregation for most points in their lives as well. You’re able to really lean in on each other and find the mothers groups if you’re a woman with children who’s got your own business. Excuse me, and to go and spend time with them but also making friends or enhancing business relationships. There’s a support for you if you’re open to it and also kind of willing to support other women within that as well. You really get back what you put in, not only cheat community but with your tribes as well. The more support you want is the more support you should be giving.

Daryl Nicholson: That’s right Andrew, and we’ve talked about technology and that sort of stuff now and the reason why I wanted to get Sam, if I can go back and we always go back to your mother. My mother was born in Ireland in 1928, she immigrated with the Australian ambassador in 1956, came to Canberra. She met dad and they got married in 1964, she became virtually, she was an immigrant from Dublin. She became over time, I guess a widow based on the army because Dad had went to Vietnam. Then he came back, he went to [inaudible 00:16:31] and he was tied up with the sergeant’s mess. And she spent a lot of time lonely at home and she didn’t have these sort of resources. And she was dictated too, by my father at times. She had no driver’s licence, she had no independence.
And every time I do these podcasts. I’m getting goosebumps again and getting a bit teary, but I just wish this sort of stuff was around for mum at this time. And I’m urging anyone who might be an immigrant to Australia who’s lonely, who’s maybe in a marriage that is not holding together and they’re a bit lost, to jump on with Sam and to just find some, express yourself. And there’s other organisations [inaudible 00:17:09] and of course homelessness for women now, I mean women over 50 have got more chance of being homeless at the moment and that’s really sad and I just think Sam is the Warrior Woman and I love her to bits.

McCarthy-Wood: Yeah, Sam, Daryl just mentioned homelessness and women and we have done a podcast interview just a couple of months ago where that’s what came out of it is that the biggest sector at risk is actually women that arrive at that 40, 50 mark becoming homeless. What’s your organisation doing in relation to that? Is that a subject that you’ve looked at yet?

Samantha Moir: I haven’t particularly, from my end in the organisation because I do work with women who have experienced domestic violence as well. But I haven’t looked at the… I mean I’m 100% of any which way that I can support women and whether that’s in disability, homelessness, addiction, any which way that supports women in being able to feel happy, safe, and free, and healthy, I’m all for it. I’m definitely in support for the places like Pretty Place out here in Toowoomba. And it’s definitely something, like with domestic violence, the statistics for homelessness sky rocket when they’re entangled with domestic or family violence. So being able to, for anybody, because look, homelessness is not one of those things that has this formula, it doesn’t discriminate, but it also can happen to anyone. You just need a downturn, you just need to be out of a job for a little while. It’s something that can, and has happened to so many people with no fault of their own, just circumstantial.
So it’s one of those things that even though we’d like to think that we’re safe and it’s definitely something that can and has affected people just by different situations playing out outside of their control that has landed them in that position, they’re not opting in to have that. So it’s kind of really, again, like leaning in with that empathy and going, you may not be able to support up front and centre, but if you’ve got spare toiletries, go and just donate them. Thinking that this is not just their problem or a problem that the government or the council needs to fix, this is all about problem on anything in a community level because we all could be subject to hard times in our life. We could all be subject to issues that play out that are outside of our control that we are directly affected by.
And the more that, and like I said earlier, the more support we give is the more support that we receive back. And if we have a community of women and people generally that are feeling supported and that are being locally supported, the more they’re going to be willing to talk as well from their experience so that we can actually find solutions. If everyone is in isolation in these individual problems, we’re going to have all this experience and understanding of how these problems are created and solved at the same time.

McCarthy-Wood: Yeah. Samantha, you talked about finding solutions. You’ve also talked about domestic violence. Has there been a conversation within the group as to how, as a society, we’ve found ourselves in a situation where the statistics around domestic violence are just horrific. They’re disgusting. They’re a real concern. They don’t show any signs at this stage of turning around, albeit there’s a lot of conversations being had. There’s a lot of organisations and people, individuals and groups of people that are talking about it and and doing some practical things like putting places of refuge in place and whatever else. Has there been just an open and frank conversation in your group as to domestic violence, what it looks like and how it can be fixed?

Samantha Moir: We definitely talk about it because I’ve done so much work for women in domestic violence and, kind of always been that cheerleader and supporter for women, these situations do come up more than they don’t. Most women that I’ve spoken to have been in or have seen or experienced in their life abusive behaviour, whether it is financial, emotional, sexual, verbal, they have been in contact or have experienced something, whether in their upbringing or in their relationships that they’re currently in. So there’s definitely not a one size fits all solution. However, going forward, all we can do is… For me the solution at its very, very basic form and obviously there’s a whole web of different issues like addiction, being exposed to it as a child, low self esteem on both sides, the inability to make choices due to financial inability to kind of reach financial resources, having the support around them being limited, being educated of what’s available to them, being educated on what is a good healthy relationship.
There’s so many different variables in how people end up. And again it’s something else that doesn’t discriminate. The CEO can be going through domestic violence, the same as somebody who is experiencing homelessness. It does not discriminate and it’s definitely not a one size fits all. But for me at its absolute basic message for me is, speak to people and be willing to listen. It’s very, because as soon as people feel that safe space to be able to speak about something that doesn’t feel right to them intuitively, every woman is born with this amazing ability to intuitively understand what’s going on around them and really feel when they’re not safe and they know that.
But if they feel judged on talking about that, if we’re holding judgement on this level of perfectionism because like I said, there’s so many different variables, but if we’re looking at social media of having this perfectionist life and everything being amazing and rosy and shiny, and then your life isn’t reflecting what you’re seeing back or this expectation, the likelihood of people to share that maybe the marriage they’re in is not working for them anymore. Maybe the relationship that they’re in isn’t reflecting back whether they instantly are going to internalise that to think that they’re failing and when somebody fails, we have so many stereotypes and we vilify people and we have this social media culture where it’s, go, go, go, everyone has to succeed, succeed, succeed.
As soon as they get to that point where they’re feeling like they’re failing at something, they’ve already halved their thought process around reaching out to someone saying, “I’m not doing well. I’m not doing this perfectly. I don’t have this beautiful structured life that everyone else has. It must be me.” And if they’re not talking about it and there’s no one there willing to listen, like I’ve said earlier, there’s no way to actually find a solution because as soon as somebody can speak about the problem, then you can get the ball rolling on the how it happened, what we need to do to fix it, what we can do to support. But no one can help you or anyone else around you until you speak about it.
But also no one is going to speak to you if you’re not willing to listen. Without even needing to swoop in straight away to fix the problem, just being able to hold space for anyone who is in your community, no matter what’s going on and actually sitting down and just allowing them time to get that problem that’s circulating within them, outside of themselves, they tend to be able to hear it and understand it better. But we have to, at its most basic level, be able to hold and have those conversations. And the more we’re leaning into social media and the more that we’re leaning into being more isolated or being too busy or filling our lives with things that we deemed super important, but we’re moving away from community connection and empathy, the harder it’s going to be to actually be able to have those conversations.
So yeah, for me, the basic, at its very basic level, everyone needs to actually be able to sit and listen to somebody and being able to be courageous enough to speak about it. And we all have to practise that and lead by example for the people that are stronger, we need to show each other that it’s okay to be open and honest about where we are because it allows other people to, by that leading by example, it allows other people to reach out when they’re going through their stuff as well.

McCarthy-Wood: Yeah. Samantha for somebody that may or may not be experiencing domestic violence, for somebody that may or may not be wanting to start a business, for somebody that may or may not be considering, they may or may not be a young mum wanting to understand vaccination a bit more, for somebody that may or may not want to draw from other people’s experiences, or maybe they’re a CEO of a company and they want to share their experiences, how do they find out more about your organisation?

Samantha Moir: Okay, so they can find me across the major social media platforms. So they can go over to Facebook and find my Facebook page, just Samantha Moir. You can find it in there. Or head over to Instagram, that’s @samanthamoir_ and find me there or just simply go over to and all the social links are listed in there. And if you follow me, you’ll see all the supporting links to be able to enter you into that Facebook group with the 730 women to be able to connect with everyone. Just PM me, just send me an email or send me a private message or a direct message on social media. I’m always up for listening to people. I’m always up to being able to redirect you to the people if you, for any which reason needing some help or some support, just reach out.
I want to have that kind of open door policy online of, just come and find me and chat about it and if I can’t help you, I may know someone that can. And just getting in there and just really getting back to that basic conversation again. So if anyone is going through anything like that, whether it’s just in their personal life or they are going through domestic violence or they are wanting to start a business or they’re just wanting to connect with women, just reach out to me and I will help you in whichever form that I can.

McCarthy-Wood: Yeah. Daryl, anything else you want to explore?

Daryl Nicholson: No mate, look, I’ve talked to Samantha about this previously. She said I could do an hour long podcast, I could do a two hour long podcast-

McCarthy-Wood: You sound like you’re setting a challenge here.

Samantha Moir: Challenge accepted.

Daryl Nicholson: And as I said to Andrew, I think it would be interesting for Jody to maybe touch base with Sam some time and explore more woman to woman. I don’t know. We’ll leave that up to Jody.

McCarthy-Wood: Yeah, yeah, yeah. And so, you’re across the country, Samantha, what about for those, maybe we might have some New Zealand people listening to this, you open to around the world?

Samantha Moir: Definitely, definitely.

McCarthy-Wood: I thought you would be.

Samantha Moir: Because I’m always up for supporting women just being themselves, just totally cheering them on for making whatever choice it is for themselves.

Daryl Nicholson: Yep, good stuff.

McCarthy-Wood: Samantha Moir, thank you very much for your time with our listeners.

Samantha Moir: Thank you for having me, guys. It was such a great morning to have a chat with you.